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Essay text:
Nowadays it is one of the fastest-growing fields of professional employment worldwide. The public relation profession has to be constantly adapted to the needs of society through which different people and different organizations from different countries form a variety of definitions.
Public relation is no longer considered as one-way but two-way conversation. One-way communication such as war propaganda wants to gain a unit public opinion by influencing and persuading the public opinion to increase the organization's business whereby two-way communication creates mutual understanding with the idea that an organization also changes its attitude and behaviour constantly and not just the target audience...
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