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For example, some methodologies used can be advertising in print media, radio, billboards, television, flyers, yellow pages and magazines; giving out samples can also be an effective method as well as telemarketing, and trade shows.
However, the following sources offer more accurate definitions of marketing: the American Marketing Association (AMA) and MSN Encarta Dictionary. AMA defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives (Bobette, 2007); whereas, MSN Encarta Dictionary defines marketing as the business activity of presenting products or services to potential customers in such a way as to make them eager to buy...
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