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It includes production of the right item, testing, advertising, storing and shipping, and sales.
Susan Ward, author of Small Business: Canada Guide for About.com defines marketing as, “the process of interesting potential customers and clients in your products and/or services. The key word in this marketing definition is ‘process’; marketing involves researching, promoting, selling, and distributing your products or services. The name of the game in marketing is attracting and retaining a growing base of satisfied customers. Creating and implementing a marketing plan will keep your marketing efforts focused and increase your marketing success...
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