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To start, we need to know who the stakeholders are. A stakeholder is defined as "individuals who perceive themselves to have an interest in the actions of an organization. They may be customers, shareholders, employees, or just members of society" (Lattimore, Baskin, Heiman, Toth, & Van Leuven, 2004, p.139). By identifying the stakeholders, the project planners can analyze the individual or group concerns through a stakeholder analysis.
De Kluyver and Pearce state that a stakeholder analysis is "the process of identifying and prioritizing key stakeholders, assessing their needs and concerns, and incorporating their ideas and insights into the strategy formulation process"( What is strategy, 2006, p...
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