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Essay Details:
Essay text:
To add a weight of responsibility, the salesman
implied Millhouse should be responsible enough to consider the value of organizational
success to be worth more than a daily can of soda.
The frame set up for Millhouse is referred to as a contrast frame. The frame
consisted of a value comparison of a can of soda versus the future success of the
organization.
2. Provide an alternative frame for this situation and discuss how using the
alternative frame could influence Millhouse's decision.
If the new part is purchased it will require a yearly cost of $146.00.
3. What are the implications of framing on our judgments and our attempts to
influence others? Are there any moral considerations? Why or why not?
There are substantial implications from framing that manipulate human
perceptions of certain ideas...
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