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This excursion led Rhodes, whom the infamous “Rhodes Scholar” was named after, to a path that defined and dominated the diamond industry worldwide. He created, through a series of diamond mine purchases, what is known today as De Beers S.A. Established in 1888, De Beers, through Rhodes, rose to a height of controlling 90% of the world’s diamond market. This illustrious giant was shrewd, intelligent, and he clearly understood price elasticity and the power of supply and demand. Moreover, he used the economic forces to his advantage and ultimately created a diamond Cartel. His ingenious move occurred in convincing the sellers (diggers) and buyers that their mutual interests were to keep prices high and steady...
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