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Essay Details:
Essay text:
1. Purpose Statement
2. General Description / Syllabus
3. Marketing Research
4. Marketing Perception
5. Research on Snowy Brand
6. Competition Analysis
7. New Snowy Products & Services
8. Platform to Stimulate Sales at Snowy
9. Conclusions
10. Bibliography
ABSTRACT
MOTIVATION
• Marketing research
o lately global increasing significance;
o but can not be said that is reached maturity yet;
o it’s wrongly done when something seems to go wrong in the company;
o it should be done:
o
? to optimize of the work flow,
? to feel the market beat/trend,
? before any major action,
? even in short term marketing planning;
o it should involve and entail the operational work force...
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Common topics in this essay:
- DSS effectiveness in marketing resource allocation decisions: reality vs. perception
- Dealing With Perception In The Marketing Of A New Product At Snowy Snowboarding
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- MARKETING AND PRODUCT DEVELOPMENT RESEARCH-TEAM PAPER
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