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Essay text:
Areas of Consideration
1. In 1891, Hudson's was the largest retailer of men's clothes in America.
2. Merchandise innovations were return privileges and price marketing in place of bargaining.
3. Hudson's bought Marshall Fields Dept. taking on a billion dollar debt in the process.
4. Target's system is "micro marketing".
5. Department Stores use a more conservative promotional strategy.
6. Mervyn's revenues declined 3.2 percent.
7. Credit card transactions were handled by Hudson's wholly owned Retailers National Bank, chartered 1994.
8. Since 1946, Hudson's has contributed 5 percent of its pretax profits for philanthropic purposes...
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