Database Marketing

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Title: Database Marketing

Essay Details:

Subject: Business

Author: Cindy K

Date: December 27, 2013

Level: University

Grade: A

Length: 16 / 4787

Essay text:

They scour databases for hidden patterns, finding predictive information that experts may miss because it lies outside their expectations. Data mining derives its name from the similarities between searching for valuable information in a large database and mining a mountain for a vein of valuable ore. Both processes require either sifting through an immense amount of material, or intelligently probing it to find where the value resides. The goal of data mining is to allow a corporation to improve its marketing, sales, and customer support operations through better understanding of its customers...

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