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New customer can be an existing customer that is new to the category when they found a new category of solution for their existing need. Like Amazon's customer, currently their customer may only buy book from Amazon. But when amazon offer new product called Kindle which is an e-book reader, the current customer may switch to buying Kindle instead of book.
When a company acquiring new customers, it is not simply targeting all the new customer with all the promotion tools and methods. The first thing that the company do is to estimate the customer lifetime value to find whether it worth to acquire...
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Common topics in this essay:
- Data Collection and Analysis Paper
- Data Collection and Quality Management
- Data Mining
- Data mining in customer acquisition
- Data mining
- Data Mining
- Data Collection
- Data Mining
- Methods of data collection
- Putting Data To Work: Intelligently Using Data Mining, Data Warehousing And Databases.
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- DATA MINING IN HOMELAND SECURITY
- Data Mining In A Nut Shell
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