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When you become more focused on the success of your product and not the well being of your customers, the company will suffer.
Throughout the article you see a number of missteps that the company took in dealing with the marketing of the Dalkon Shield. The only contraceptive out on the market at the time was an oral one. Thus, Robins saw the need to enter the market quickly and become firmly planted in it. Unfortunately in doing so, many decisions he made were with little deliberation. Being well versed on your product is a must when entering a new market. Robins however had no previous experience whatsoever...
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