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Essay Details:
Essay text:
Product
? Alfalfa ? Dairyland has the world's largest alfalfa breeding program
? Includes several specialty alfalfa varieties from which the farmer can choose to match their particular needs
? Resent successful innovation includes the release of patented Sequential Maturity Alfalfa
? Corn ? Seed corn plays an important role in their overall strategy
? Introduced into their product line in 1961
? Currently offers over 40 corn varieties that have been bred to meet the unique seed needs of the upper Midwestern states
2. Promotion
? Uses a vied variety of promotional programs to communicate the benefits of its soybean seed to farmers
? Dairyland Soybean Management Guide provides farmers with technical and practical advice on the best soybean production methods
? Quarterly newsletter called ?The Leader' communicates variety of information to the customer
? Tours of research and production facilities
? Crop management clinics
? Field days at Dairyland test plots
? Maintenance of ?show case' quality facilities
? Advertising involves direct mail from and extensive database maintained on all dealers and customers
? The company also includes ads in state farm publications, magazines, agricultural newspapers, etc...
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Common topics in this essay:
- I Just Wanna Be Average
- Average Collection Period
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- Dairyland Case Study
- Dairyland Seed Co.
- Is The Industry Attractive And What Are Its Prospects For Above-Average Profitability?
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- Weighted Average Cost of Capital
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