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Essay text:
End the DuPont relationship and focus solely on Monsanto
2. End the Monsanto relationship and focus solely on DuPont
3. Proceed with both of the current technology supplier relationships and focus R&D more on specific traits, rather than high-yielding genetics alone.
Critical Issues
? Profitability
? Satisfied farmers
? Costs
? Growth
? Consistent with commitment to innovation and new product development
Analysis
Alternative I
+ Full participation in Monsanto's incentive programs would result in higher margins.
? 95% of farmers using Round-Up experienced "satisfaction" with the product; this may lessen as farmers have more data and experience with product...
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