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The production and market concentration matched each other very well. Chrysler so far had failed to establish greater geographical scope (90% of sales concentrated to North America) and expected to improve quality and technical capability throughout this merger. Additionally it had become an attractive target for a take-over. DaimlerBenz was and had been for a long time very profitable in its car section but was only operating in the high value markets and needed for long term prosperity to increases its volume. So far it had not been able to take advantage of the booming US market. Both companies wanted to create a much larger, globally based enterprise to compete in major markets of the world...
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