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Essay Details:
Essay text:
Our report will summarize the evaluation and analysis of the firm’s existing distribution channel at the time (1999), identify the problems that CVS had to face, and propose solutions to those problems (these solutions will be compared with what CVS actually did between 1999 and 2007).
Thus, this audit will be divided into two main parts:
1/ Current state of the channel (1999):
- Structure
- Members
- Allocation of channel functions
- Flows
- Ability to meet target customer segments’ demands for service outputs
- Power and conflict characteristics
2/ Recommendations and actual evolution of CVS since 1999:
1/ STATE OF THE CHANNEL IN 1999:
Structure and Members:
Drugstores are very old retail institutions in the United States...
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