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Customer Servcie Value In The Supply Chain

CUSTOMER SERVCIE VALUE IN THE SUPPLY CHAIN

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Title: CUSTOMER SERVCIE VALUE IN THE SUPPLY CHAIN

Essay Details:

Subject: Business

Author: Romaine S

Date: April 9, 2016

Level: University

Grade: B

Length: 10 / 2768

Essay text:

1998). More importantly, wooing back dissatisfied customers can be well nigh impossible, irrespective of cost (Kotler et al. 1998). This essay will seek to highlight how the customer service function within the freight service industry can indeed add significant value to the supply chain in order to meet expectations of customers. Key strategic customer service elements that providers need to take into consideration to raise customer satisfaction are many. Whilst there are some specific elements at operational level that are unique to freight companies, at a strategic level, the elements that denote best practice customer service can be applied across all industries and organisations (Kotler et al...

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