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Too, Nike Company will make sure the customers didn’t just wear their Nike, but they experienced them. Why these companies are really caring about customer satisfaction and retention? In this manner, customer satisfaction and retention will bring a big impact on the company profits.
Traditionally, Customer satisfaction rather than retention has been the focus of research and managerial efforts. Customer satisfaction has been deemed directly to affect customer retention and companies’ market share (Rust and Subramanian, 1992). Services quality, service features and customer-complaint handling determine customer satisfaction in business...
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