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The difference between the two can be seen within the two definitions; Relationship marketing as a company that specialises in relationship marketing helps clients build relationships with their channel partners and employees, as well as customers (Duncan 2002). Whereas customer relationship management is as McDonald (2002) defines: A continuous performance initiative to increase a company's knowledge of its customers. It is clear that from these definitions that the main difference from the two is that RM concentrates on all of its relationships whether it is with its partners, employees or even its customers...
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Common topics in this essay:
- Customer Relationship Management
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- Customer Relationship Management
- Customer Relationship Management
- Customer Relationship Management
- Customer Relationship Management
- Customer Relationship management
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- Customer relationship management
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- Customer Relationship Management
- Customer Relationship Management
- Crm-Customer Relationship Management
- Customer Relationship Management
- Customer Relationship Management
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