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Essay text:
This is most likely to be the purchase of a similar product or service, or the next level of product or service
3. Customer Extension :
a. Customers return regularly to purchase
b. Introduction of products and services to loyal customers that may not wholly relate to the original purchase.
c. These are additional, supplementary purchases.
Three contextual factors
Marketing Orientation : whole organization is focused upon the needs of customers
2. Value Creation : centers on the generation of shareholder value based upon the satisfaction of customer needs and the delivery of a sustainable competitive advantage
3...
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