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Customer Relationship Management

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Title: Customer Relationship Management

Essay Details:

Subject: Business

Author: Deborah D

Date: December 21, 2015

Level: University

Grade: A

Length: 57 / 16958

Essay text:

CRM concentrates on the retention of customers by collecting all data from every interaction, every customer makes with a company from "all' access points whether they are phone, mail, web or field. The company can then use this data for specific business purposes, Marketing, Service, Support or Sales whilst concentrating on a customer centric approach rather than a product centric. Every business is different and therefore needs a different approach to CRM. Every company also has different legacy systems and has various levels of data integration within the company. This is why CRM is so hard to define as it is all things to all companies...

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