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Customer Relations Management

Customer Relations Management

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Title: Customer Relations Management

Essay Details:

Subject: Business

Author: Jose P

Date: August 28, 2013

Level: University

Grade: B

Length: 3 / 734

Essay text:

Emerging technology and the ease of self-service has changed the methods in which companies employ CRM strategies but the concepts still remains the same; knowing what the customer wants and what their habits are going to be. “Organizations are therefore looking for ways to personalize online experiences (a process also referred to as mass customization) through tools such as help-desk software, e-mail organizers and Web development apps.” [1] “CRM helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers.” [2] In-House and Outsourcing CRM - Comparative Advantages Even though each CRM method (in-house and outsourcing) can function independently and provide a different management strategy to better understand clientele, they often share similarities and/or advantages...

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