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Customer Perceived Value

Customer perceived value

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Title: Customer perceived value

Essay Details:

Subject: Business

Author: Samuel W

Date: March 23, 2014

Level: University

Grade: C

Length: 1 / 230

Essay text:

This strategy eliminates lot of the alternatives customer might think of before agreeing to the higher perceived value for the startbucks product. Aveda Shampoo: Aveda products are expensive compared to their customers. Customers pay the higher price for Aveda products because of following Showing Attitude of greater environmental and social responsibility. Showing the ecological awareness “Green” ingredients policy – Renewable, Sustainable, organic, plant based ingredients. Non petroleum mineral ingredients in products. Consumers with certain lifestyle consider the benefits and elevates the customer perceived value for the product...

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