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The new customer concept concerns the creation and design of superior customer value for company’s selected targets in order to obtain long term profits. New marketing activities such as creation of customer life-time value, attraction and retention of customers are developed, thus matching the customer preferences of products and services to prices, facilitated communication, promotions, specified distribution channels. Being a third element of the new marketing paradigm, marketing domain establishes the realization of relationships between customers and companies by integration and participation...
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