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Essay Details:
Essay text:
Despite this fact,
many firms are still struggling to fully align themselves to
the customer-centric paradigm. This article identifies fundamental
issues and challenges that typically deter a firm
from becoming customer-centric. These are mainly
related to the organizational culture, structure, processes,
and financial metrics of the firm. To overcome these barriers,
the article suggests a path to customer centricity
that is driven by a strong leadership commitment, organizational
realignment, systems and process support, and
revised financial metrics. The article concludes with
directions for further research...
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Common topics in this essay:
- Delta, Northwest Airlines, and Vancouver Airport: The Business Value of Customer Self-Service Kiosks
- The Customer Comes Second
- A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
- A more customer oriented business
- Customer Centricity
- Customer Needs
- Customer Satisfaction for Business-to-Business Professional Services
- Customer Satisfaction
- Customer Satisfaction
- Customer Service
- Customer
- The Importance Of Analyzing Customer Profitability
- The Importance Of Courteous Customer Service
- Delta, Northwest Airlines, and Vancouver Airport: The Business Value of Customer
- delta and northwest airlines the business value of customer selfservice kiosks
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