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Analysis and findings
The questionnaires have been analyzed by the use of the French version of SPSS, Sphinx.
4.1 External customer survey
To have information about the expectation and attitude of Zizzi’s customers and to measure their perception and satisfaction.
Table 1: Customer profile
Age 19-59
Gender Male = 8; Female=9
Managerial=3
Administrative=3
Employee=5
Student=3
Other=3
Income 500-800=3
800-1200=3
1200-1600=6
1600-2000=2
2000-2400=2
2400+=1
The Zizzi 's customer are hungry individuals between the ages of 25 and 50. Age is not the most defined demographic of this customer base; all age groups enjoy pizza and pasta...
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