Curves

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Title: Curves

Essay Details:

Subject: Business

Author: Zoraida W

Date: November 27, 2013

Level: University

Grade: A

Length: 6 / 1790

Essay text:

Franchising of Curves started in 1995, and within ten years it became the world’s largest fitness franchise and the tenth largest of all franchise companies in the world. There are over 10,000 locations in 44 countries and most of the success was through word of mouth (“Curves Weight Loss Plan”). “The average age of the Curves customer is 55” (Schnrring), which falls in what would be considered the middle to top end of the baby boom age. Can Curves maintain its popularity as the bulk of the population becomes seniors? We will examine the aging of the female population in the London area, the Curve program and what it offers; and what Curves is doing to maintain its popularity...

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