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Essay Details:
Essay text:
Coca Cola can be purchased in a variety of unit sizes (see Appendix XXX), but canned Coca Cola is the most widely distributed of the package mix. According to Reuters.com, the entire company's package mix for 2004 was 62% cans, 14% 20-ounce, 12% two-liter, and 12% other formats.
Branding/Target Market:
Invented in 1886, Coca Cola has been a part of American culture for almost 120 years. It is the most popular and biggest selling soft drink in history, and its signature red and white logo is one of the most recognizable trademarks in the world (cocacola.com). The Coca Cola brand is such a global powerhouse that it is often identified with the United States as a whole, and for many people, it represents America and American Culture (wikepdia...
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