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Essay text:
The article chosen from the University of Phoenix library is entitled, "International Reality of Internet Use as Marketing Tool".
Business Research Definition
The business research definition analyzes how the internet affects companies' infrastructures. The article describes how and why the internet raised the bar for companies, who strategically desire to achieve and exceed competitive advantage.
Business Research Purpose
The research analyzed the importance of the internet as a marketing tool in the U.S., Europe and Asia to determine (1) what factors inherent in the internet result in marketing success, (2) how the potentialities of the internet as a marketing tool affects efficiency and impacts business, (3) establishment of a "theoretical set of reference for the accounting of the results achieved with internet presence" (Tiago, Couto, Natario & Braga, 2007, Hypotheses section, para...
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