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Essay text:
The copmany is likely to face competition from the asbestos pads market (a substitute product)
3. The potential market demand for pads could range between 174,000 to 234,000 per year
4. The traditional distribution structure for asbestos cushion pads is not well established. The company must be aware a key characteristic CMI of market players and influencers in order to tailor their marketing strategy.
5. The critical issues that company shall prepare a sound solutions for relate to product pricing, market potential, market penetration strategy and competitors opposition.
6. The recommended starting price range is $1,299 - $1,899
7...
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