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Cumberland Metal Industries

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Title: Cumberland Metal Industries

Essay Details:

Subject: Business

Author: Renee R

Date: June 30, 2017

Level: University

Grade: A

Length: 19 / 5500

Essay text:

Decisions must also be made about promotion and distribution channels. Subjects Covered: Competition, Distribution channels, Industrial goods, Industrial markets, Industry analysis, Market entry, New product marketing, Pricing strategy, Product management. Setting: United States; Construction industry; small; $18 million sales; 1980 Case: Cumberland Metal Industries 1. What??s your price for the curled metal pads? Why? 2. How big is this market? What kind of opportunity is this for Cumberland Metals? 3. Does your price affect how much of the market you??ll get? How big the market is? 4...

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