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Many pads are purchased by equipment leasing companies whose incentive is to keep their equipment rented by prolonging the job; this may eliminate rental hammers from the initial market. The remaining market is divided into two groups; Independent contractors who may be skeptical about the cost and large contractors. Large Contractors are the primary market, they are interested in reducing costs, and can afford the more expensive pads, and additionally they are more likely to see the potential value in the product. There are approximately 13,000 active machines in this group. This initial market is likely to understand the value and be accepting of the $900 price...
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