Cumberland

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Title: Cumberland

Essay Details:

Subject: Business

Author: Tisha B

Date: August 21, 2015

Level: University

Grade: A

Length: 5 / 1351

Essay text:

CMI’s cushion pad is a “one-of-a-kind” product as there is nothing similar on the market today making comparisons difficult. Upon successful tests conducted alongside Colerick Foundation Company (Colerick), CMI now seeks to launch this new product to the market. Not unlike many other companies that develop new products, CMI is struggling to set a market price to go along with a marketing strategy for the cushion pads. CMI’s issues going forward are two-fold. First, CMI must decide how to market their product. Secondly, and perhaps more importantly, CMI must decide how they are going to price their product...

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