Cumberland

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Title: Cumberland

Essay Details:

Subject: Business

Author: Berneice F

Date: November 23, 2014

Level: University

Grade: A

Length: 4 / 1040

Essay text:

The main challenge CMI is facing is to price its new pads. Since the pad is totally new in the market, CMI should use perceived value pricing method and apply marketing mix programs comprised of advertising, education, and distribution channels to launch this product as well as develop it to get full market share in the future. Perceived Value Pricing – strategy for future success CMI should set the objective of this new business to be the monopoly and to maximize profits. However, the prerequisite for this objective is to get a patent to prevent this product from being copied and imitated...

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