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For informal ones, they rely on relational contact which is informal relationship based and personalized exchange. What is more, Human capital and Relationship capital are important factors to perform successfully in international market which is related to informal institution thought. Also, the article help me to understand the relationship between institution, firms and strategic choices which institutions provide guidelines to firm and effect the way they formulate and implement strategy. For example, Microsoft tries to change their strategy according to Chinese government since the intellectual property protection law is weak which caused it to lost more than billion dollars in Chinese market...
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