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Essay Details:
Essay text:
Its
exemplary growth has been attributed to the large size of the US market. Sam Walton,
Wal-Mart's founder recently pasted away flyer an airplane, was the reason why Wal-
Mart does so well. The theoretical framework driving the semiotic analysis is institutional
theory (Meyer & Rowan, 1977. This theory suggests that because consumers respond
positively to family, community and national institutions, retailers can reflect the
corresponding norms in functional and symbolic acts. A retail firm and its environment
are seen interpenetrate each other to extent that a retailer's actions reflect the economic
and cultural moral norms of the environment...
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Common topics in this essay:
- Case Study: Cultural Norms, Fair &Amp; Lovely, And Advertising
- Cultural Norms for Wal-Mart
- Cultural Norms, Fair & Lovely, and Advertising
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- Cultural Diversity in Our Community
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