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Essay text:
Nevertheless, Indian women keep on using these products for years, but will never notice lasting effects.
So, while considering the consumers? point of view we need to understand that they use the product to fulfil their desire for societal recognition, particularly by their peers. Therefore, it is less the use of the product but more the psychological effect that the product provides to the consumer. As a matter of fact, several sell levers cannot be considered as unethical.
From a managing point of view the advertisement’s aim is to present the product at its best aspect, i.e. it is the marketer’s objective to stress the strengths of the product and gloss its weaknesses...
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