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The way we think, eat, dress, education, values etc are all cultural reflections. It’s a fact that culture impacts marketing. Before a product is launched, the product needs to be studied thoroughly and finally make proper communication to attract the customers to buy the product. For example, a stylish western cloth manufacturer cannot promote his brand of clothes in rural Afghanistan. This will not work and hence proper marketing research is essential. (Abdin, 2008)
Couple of months back I cam across an article on internet regarding Starbucks Cafe. I am sorry that I don’t remember the source of the article to cite...
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