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Essay text:
Perhaps the Brazilian people understood its other meaning in the United States, realizing that Nixon didn’t know better, but it certainly left a negative impression, and it was a BIG deal. (Wade, 2004) Cultural differences need to be considered in international business just the same as politics. In this study, well explore cultural miscalculations made by two international businesses, then we’ll examine one approach toward managing cultural issues in foreign markets, and finally, recommendations for businesses trying to understand cultural differences and avoid mistakes.
Business Cultural Miscalculations
Dominoes Pizza was unable to succeed in the Italy...
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Common topics in this essay:
- CORPORATE CULTURE AND THE INDIAN SOFTWARE INDUSTRY
- Cultural Faux Paus And How Companies Can Avoid Them
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