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(Miroshnik 2002, p. 521)
The most important communication barrier is language. If you don’t know the language you have problems to express yourself what will end in a misunderstanding. But even if you speak the language of a business partner you might won’t be able to understand the meaning his words. A good example is that some Japanese use polite expressions to say “no I’m not interested” by saying “this will be very difficult”. Someone who isn’t familiar with this habit would answer “how can I help you”. (http://www.analytictech.com/mb021/cultural.htm)
Furthermore (autoren von buch s296) pointed out that some cultures have other beliefs regarding the gender role in business...
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