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The necessity of understanding local forms of consumer behaviour and the careful attention that must be paid to language used in advertising for international campaigns are the two most conspicuous areas where cultural differences reveal themselves. But more important and more pervasive are the ways different cultural orientations influence managers and the decision making process itself.
Every country and every organisation faces a series of dilemmas in relation to people. There are basically five dimensions describing how we relate to other people and these five value orientations greatly influence our ways of doing business and managing, as well as our responses in the face of moral dilemmas...
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Common topics in this essay:
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