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In the global economy effective intercultural communication is a "must". Business success is now build on understanding and nurturing strong relationships with international and multicultural colleagues, customers and clients.
Working, meeting, dealing, entertaining, negotiating and corresponding with colleagues or clients from different cultures can be a minefield. One wrong movement or basic misunderstanding could ruin or delay months of work.[Kwintessential, 2005]. Understanding and appreciating intercultural differences ultimately promotes clearer communication, breaks down barriers, builds trust, strengthens relationships, opens horizons and yields tangible results in terms of business success...
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