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Essay Details:
Essay text:
When marketing a
new innovation to a foreign country, the marketer must possess a thorough knowledge of
that country's culture in order to be successful there, as new innovations can be fail or
even cause offence if not marketed or designed in a manner appropriate to that particular
culture.
There are six rules of thumb when doing business across cultures:
1. Be prepared. Whether traveling or selling from home, you should never approach
a foreign market with first researching the area. Some of the things to learn
would include social and business etiquette, history, current affairs, the culture's
values, geography, religion, political structure, and practical matter such as
currency and hours of business...
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