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Essay text:
Though born in the United States, Steve has family and friends in the Czech Republic, speaks Czech fluently, and has visited the country of his origin several times. But in order to conduct business successfully, Steve needs to understand the culture of the Czech people, the needs and likes of the local consumers and the way they operate their businesses.
Differences and incompatibilities between U.S. and Czech Cultures
As Steve is setting up his pizza outlet in Prague, he needs to understand the cultural diversity, perceptions, stereotypes, and values of the Czech Republic and how they differ from the one in his home country U...
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