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Commercial Service (2007), “The Czech retail sector is undergoing a transformation as rising income and changing preferences create new consumer habits. Czech entrepreneurs looking to take advantage of these trends are increasingly turning to franchising.” Furthermore, studies show that the majority of new businesses fail. But franchise businesses experience a success rate that is six times greater which leads to greater security and more profits. With a high success rates for franchise businesses in Czech, Kafka is in a good position to expand his pizza franchise. However, the cultural differences between the Czech Republic and the United States could present business risk factors if not addressed properly...
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