Cult Branding

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Pre-written Papers:

Title: Cult Branding

Essay Details:

Subject: Business

Author: Johnny H

Date: September 27, 2012

Level: University

Grade: B

Length: 40 / 11940

Essay text:

Rather, this brand fanaticism is due to the reason that these iconic brands forge a deep connection with the culture. In essence, they compete for culture share. (Holt, 2003) It means being passionate and being proud to own them. It’s not how the brand performs; it’s about what the brand stands for. Icons are valued because, through them, people get to experience powerful myths. Even a seemingly unremarkable product like Mountain Dew - water, sugar, green dye, and carbonation-can take on iconic power and keep it. (Holt, 2003) In a net shell “Cult Brand - ‘one’s icon, one’s ultimate desire...

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