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A brand that would combinate both good features each bank is possesing. CSOB is seen as too corporate for customers of IPB. IPB eas on the other hand seen not very reliable for the coproration , potential clients. Creating a new brand could mean a good impulse for a new start and could make the transformation of culture easier. Strong partner from abroad could gain a good reputation for whole group creating a new subject.
IT Integration
Very important part of banking in nowadays
markets is IT structure. In the horizont of future development, reliable, effective and ease-to-use system is a basic need...
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