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Essay text:
In this essay definitions of customer satisfaction are given, where relation between customer satisfaction and service quality is discussed provided they are separate concepts. Further different attributes and models by researchers and academics are discussed. After providing a brief introduction and comparison of theories of customer satisfaction, Customer Satisfaction Measurement (CSM) tools are discussed. Further composition of Guest Comments Cards (GCC) as a tool for CSM is discussed. At the end recommendations for the design of GCC for training restaurant are provided.
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Customer Satisfaction
Definition
Gilbert and Horsnell (1998) discussed the relationship of CS with service quality and suggested that CS is customer`s response to the quality of service, he /she received and service quality is the mean to achieve it...
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