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Then they expanded all over the world, especially in the British Commonwealth. In 1969, Schweppes decided to diversify into food products and merged with Cadbury, a major British candy maker who began its business in 1830, thus the company became a major global soft drink and confectionery marketer.
In 1989, Cadbury Schweppes had total turnover of $4.6 billion and was present in 110 countries. They were also ranked 457th in Business Global 1000. During this year its beverages accounted for 60% of company’s worldwide sales and 53% of operating incomes. Confectionery items accounted for 40% of worldwide sales and represented 40% of operating incomes...
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