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Vacation packages will be adjusted to match European vacation and leisure habits by providing cruises of different lengths with different types of activities and experiences. Menus will need to include not only American styled cuisine, but also fare from the different countries in the European market.
Marketing is also an issue that must be addressed. There are already established cruise lines offering packages to this target market. Disney will need to take advantage of the different channels available to communicate not only Disney’s entry into the market, but also to establish awareness and differentiate Disney’s product line from its competitors...
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