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Essay text:
In all these areas, it is widely recognized
that "strategy matters". The argument of course holds for a good strategy, appropriate for
given conditions, which can render superior outcomes or can even overcome deficiencies? Due to resource disadvantage and difficult environmental conditions.
Everybody wishes to learn from successful examples in order to understand which
strategy was followed and how this was applied in specific conditions. Particularly for
business enterprises we expect strategy to provide direction and cohesion of action
in the highly competitive and continuously changing business scene; to identify what type
of competitive advantage the enterprise should pursue, what activities and positioning
should select and how to implement the strategic choices...
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